Promote Your Products and Services
The Honda Classic offers a wide variety of ways to promote your products and services to consumers of an affluent demographic base. Many of The Honda Classic exposure opportunities are listed here and customized packages can be developed based on your company’s unique needs.
Advertising
Our two tournament publications, the Official Tournament Pairings Guide and the Official Tournament Program, provide a weekly circulation of over 85,000.
The daily pairings guide is a valuable enhancement tool. In a handy 4″x8″ format, fans utilize the guide to reference tournament, course and player information, including tee times and the course map.
Complimentary to all hospitality guests, the program offers readers interesting and noteworthy stories, plus insights into the tournament, the Champion Course and featured players.
Military
The Honda Classic’s Military Appreciation Program is an initiative designed to say “THANK YOU!” to the men and women who have and are currently serving in the United States Military.
This program provides all active duty, reservists, dependents and veterans free admission to the tournament along with exclusive access into the Patriots Outpost, a hospitality suite located on the 17th holes, courtesy of United Technologies and our Military Appreciation Pillar Partners.
Expo Tents
Expos at The Honda Classic provide ‘sticking power’ and an efficient platform to promote your products and services to over of 200,000 consumers of an affluent demographic base. Strategically located in high-traffic areas throughout the tournament property, your brand is sure to reach a captive audience.
Charity
American Honda Birdies for Children program provides an opportunity for over 100 charities to utilize the excitement of a PGA TOUR event to enhance their fundraising efforts through a creative donation contest.
Each participating charity solicits donors for pledges of $20 or more for a chance to win a new Honda vehicle. More importantly the charity receives 100% of every donation PLUS a 10% bonus courtesy of our BFC Pillar Partners!
Activations
Check back for more info.
Radio
The Honda Classic LIVE has hit the airwaves with an all new format airing every Saturday from 9:00-10:00am, where listeners tune in for an hour of weekly golf talk.
Brand new to ESPN Radio, The Boardroom, presented by The Honda Classic, takes a deep dive into the most compelling trends and trailblazing ventures across the business of sports and South Florida. Hosted by Ken Lavicka, the show airs every Wednesday from 6 PM - 7 PM.